Rosemary Jefferson is a retiree of PSE&G and was a long-time resident of Newark, a city that holds the dubious distinction of having one of the highest AIDS rates in the nation. Her road to community service started as a simple idea: a company-wide, holiday toy drive at PSE&G in 1989. The toys were to be donated to children suffering from AIDS.

The toys flooded in, and other employees offered to help. "Their support motivated me to extend the program to a more formal, year-round effort," said Rosemary. And so the C.I.N.D.Y. (Children In Need of Donations from You) Foundation, a nonprofit organization, was founded in 1991.

On a regular basis, Rosemary and other C.I.N.D.Y. volunteers dress up as "Mr. and Mrs. Mouse," to visit children in hospitals and participate in other community activities. "When there is a need to bring a little bit of joy and happiness into a terminally ill child's short life, hospitals and the Aids Resource Foundation will often call me to come quickly."

While Rosemary does her best to avoid the spotlight, she has received numerous awards including the Governor's Award for Volunteerism (New Jersey), New Jersey Foster Parents Service Award and the Women of Distinction Award - Girl Scout Council of Essex County.

You never know where a simple act of kindness will lead.